Merchant info for Where’s Waldo

Be a part of the town wide Where’s Waldo Scavenger Hunt this July!

This July, Elm Street Books will be hosting an exciting month-long scavenger hunt to find Waldo. We’ll give you a six-inch Waldo standee to display (atop the cash register, on the ceiling, on the back of your front door, hiding in a shirt pocket — anywhere you’d like!). We will have passports for the kids with your store name on it. You simply stamp or sign the passport of anyone who spots the Waldo standee and wants to play. Kids who find all the Waldo’s will be given a sticker at Elm Street and entered in a raffle to win one of three prize bags. We would love for you to include an item in the prize bag but that is not necessary to participate. Please let Melissa Thorkilsen, Children’s Manager at ESB know if you’d like to participate by June 15th – 203-966-4545 or

For the past six summers, hundreds and hundreds of indie bookstores have hosted successful Waldo scavenger hunts across America. The local businesses that participated were so thrilled with the results that they’ve asked for a repeat performance this July. One merchant declared, “We were amazed at the number of new people who had never been in our store before. Waldo-spotting definitely increased foot traffic to our store and increased awareness of the local businesses in our town.”

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